McKinsey¡¯s Greater China Health Care Pharmaceuticals Practice works closely with health care suppliers, hospitals, insurance companies to transform their operations. It also helps clients design corporate product portfolio strategies, prepare implement MA strategies, optimize sales marketing approaches. It advises pharmaceutical clients on licensing alliance opportunities, portfolio management, RD strategy. Its work also covers sales force management, direct-to-consumer advertising, global product launches, patent life-cycle management. It also advises hospitals on
